Online Loyalty Programs Increases Profit-Potential for Franchise Owners

Online Loyalty Programs Boost Revenue

In an effort to boost attracting new customers and encourage repeat consumers, more franchise restaurants are implementing online loyalty programs, and it’s having a big impact on revenues across the board. Loyalty programs have proven to increase retention and customer spending, but also build a community for the consumer and your brand. It’s why so many major restaurant chains have launched similar programs, which has resulted in an incredible boost to operating bottom lines. According to EMarketer, nearly 60% of restaurants offer rewards and loyalty programs, with 41% of consumers responding that they are more likely to return if enrolled in such a program.

Indeed, Americans increasingly show they want the convenience of ordering online, setting up the perfect scenario for rewards programs. According to Hotel Tech Report, nearly 25% of restaurants say their customers are now more apt to order online compared to pre-pandemic times. Paired with a loyalty program, these trends hold incredible potential for sales. “Loyalty programs can be a major driver in revenue growth at restaurants,” Hotel Tech Report wrote. “39% of consumers said they would spend more at restaurants that offered some sort of loyalty perks, but only 62% of restaurants studied had loyalty programs.”

Charleys Philly Steaks Franchises Stay Ahead Of The Curve With Online Options

Charleys Philly Steaks offers one of the best loyalty and rewards programs in the franchise industry, offering guests deals more frequently and allowing customers to track their purchases right on their phone. Right off the bat, people who sign up receive a $5 reward. Then, every dollar spent earns you one point; after earning 100 points, you receive another $5 reward. This model has proven incredibly successful in driving customers back to our restaurants for more!

But that’s not all. The new Charleys Rewards program offers deals on free menu items, dollars-off menu items, happy hours, and surprise offers. What’s more, the Rewards program holds opportunities to earn extra points, such as “Double Point Mondays,” where you can earn two points for every dollar spent. We also offer Double Points seven days a week for online and mobile orders. And, you can score an extra 20 points if you refer a friend!

We’ve truly built a community with our rewards program, and it’s not hard to see why. Offerings like a free cheesesteak on your birthday or free fries on the anniversary of the day you signed up for the rewards program shows our customers we’re engaged and appreciative of their business. Plus, once you’ve signed up, we send regular announcements about new menu items, upcoming promotions and contests on social media.

Own A Storied Charleys Philly Steaks Franchise Today!

At Charleys Philly Steaks, we understand that digital customer engagement and loyalty programs recruit new customers, offer more convenient ways of ordering, and keep customers engaged. Our online loyalty program has become a significant percentage of sales, as customers increasingly turn toward online and mobile ordering. Charleys Cheesesteaks are meeting the customers where they are, with a rewards program that keeps people coming back.

To learn more visit our research pages here. If you’re ready to start a conversation about investing in a Charleys franchise, fill out our form here. One of our franchise team members will be in touch with our Franchise Information Report. We look forward to hearing from you!