How Big is the Demand?
Iconic cheesesteak franchise offers a highly differentiated menu in the booming QSR segment
Now is a great time to invest in the QSR franchise industry.
We’re currently in an era of record-breaking growth. Valued at over $256 billion, the QSR industry is expected to reach over $300 billion in the coming years.
While the industry was rapidly growing before 2020, the pandemic accelerated changing consumer behavior in ways that are advantageous for QSR brands. In fact, QSR Magazine reports that “The Golden Age of Fast Food,” is yet to come.
The magazine states in the five years before the pandemic, “Quick service and fast casuals were consistently gobbling up shares from their full-service peers. The pandemic accelerated that pace as consumers flocked to quick serves—with their drive-thrus, mobile apps, and bundle deals—for safe, convenient, value-driven offerings.”
The bigger brands continue to get bigger – as they continue to adapt to consumer trends and successfully navigate the challenges a post-pandemic economy poses to the industry.
All of this is exceptional news for Charleys Philly Steaks, the largest cheesesteak franchise in the world.
Charleys Philly Steaks franchise stands out in a crowded segment
While the QSR industry is booming – the segment is a world of sameness. The industry is packed with Deli Subs, burgers, pizza, and Mexican concepts that offer varying degrees of the same thing.
By focusing on cheesesteaks, Charleys Philly Steaks is a franchise that not only stands out in a crowded segment, it also doesn’t compete with the rest of the category. By elevating the cheesesteak to the star of the menu, with a total of eight different cheesesteak sandwiches to choose from, Charleys Philly Steaks is a highly differentiated concept.
This is a tremendous advantage for both multi-unit entrepreneurs seeking to diversify their portfolio and first-time entrepreneurs looking to bring something unique to their markets.
And the demand is incredibly strong. This is why Charleys has been growing so rapidly across the United States. Consumers are craving an authentic cheesesteak experience, and with every new location that Charleys Philly Steaks opens up, the enthusiasm for our brand continues to grow.
“I can’t believe how many people love Charleys Philly Steaks!”
“Reaching 700 locations is just the beginning,” says Charleys VP of Franchise Development, Bruce Kim. “Our fans are craving more locations, and our franchisees are excited about growth. We’re looking forward to our next big milestone of 1,000 locations.”
Our expansion into Walmart is proof of concept
In 2021, Charleys Philly Steaks inked an attractive deal to expand into Walmart locations across the country, the nation’s largest big box retailer.
The results have been incredible. In less than two years, we’ve opened new Charleys Philly Steak franchise locations in numerous Walmarts, and we’ve signed additional leases in total. Not only are we winning over a tremendous amount of new customers, but we’ve also significantly expanded the growth potential of our brand and profit-potential of our franchise owners. We are on our way of becoming a household name.
“We’re thrilled about the response that we’ve been getting in our Walmart locations,” says Charleys President, Candra Alisiswanto. “Our fans are craving more locations, and our franchisees are excited about growth. We’re looking forward to our next big milestone of 1,000 locations.”