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How Big is the Demand?

Iconic cheesesteak franchise offers a highly differentiated menu in the booming QSR segment

The quick service restaurant business is a total sweet spot for franchising right now. The whole QSR sector is killing it, raking in over $380 billion and projected to top $400 billion in the years ahead.

At the end of the day, people gotta eat, and they definitely want it convenient, tasty, and easy on the wallet. The brands that really nail mobile ordering, drive-thrus, value combos and other cool innovations are the ones cleaning up.

But some cravings are timeless. You just can’t beat down-home American classics like a Philly cheesesteak, loaded fries, or an ice-cold lemonade. This comfort food goodness has a huge cross-generational appeal that doesn’t go out of style.

That’s where a franchise like Charleys really cleans up. As the biggest cheesesteak chain out there, they’ve got a killer system for dishing out these iconic flavors people obsess over. Whether times are good or tough, there’s always a massive market for the food people grew up loving.

iconic cheesesteak franchiseCharleys Philly Steaks franchise stands out in a crowded segment

While the QSR industry is booming – the segment is a world of sameness. The industry is packed with Deli Subs, burgers, pizza, and Mexican concepts that offer varying degrees of the same thing.

By focusing on cheesesteaks, Charleys Philly Steaks is a franchise that not only stands out in a crowded segment, it also doesn’t compete with the rest of the category. By elevating the cheesesteak to the star of the menu, with a total of eight different cheesesteak sandwiches to choose from, Charleys Philly Steaks is a highly differentiated concept.

This is a tremendous advantage for both multi-unit entrepreneurs seeking to diversify their portfolio and first-time entrepreneurs looking to bring something unique to their markets.

And the demand is incredibly strong. This is why Charleys has been growing so rapidly across the United States. Consumers are craving an authentic cheesesteak experience, and with every new location that Charleys Philly Steaks opens up, the enthusiasm for our brand continues to grow.

Amgad Attalla“I can’t believe how many people love
Charleys Philly Steaks!”

– Amgad Attalla, multi-unit franchisee in FL, VA and DE

“Reaching 850 locations is just the beginning,” says Charleys VP of Franchise Development, Bruce Kim. “Our fans are craving more locations, and our franchisees are excited about growth. We’re looking forward to our next big milestone of 1,000 locations, and then it’s onward to 2000+.”

Locations open Next stop 1000! iconic cheesesteak franchise

Our expansion into Walmart is proof of concept

In 2021, Charleys Philly Steaks inked an attractive deal to expand into Walmart locations across the country, the nation’s largest big box retailer.

The results have been incredible. In less than two years, we’ve opened new Charleys Philly Steak franchise locations in numerous Walmarts, and we’ve signed additional leases in total. Not only are we winning over a tremendous amount of new customers, but we’ve also significantly expanded the growth potential of our brand and profit-potential of our franchise owners. We are on our way of becoming a household name.

Walmart locations iconic cheesesteak franchise

“We’re thrilled about the response that we’ve been getting in our Walmart locations,” says Executive President, Candra Alisiswanto. “​​Our fans are craving more locations, and our franchisees are excited about growth. We’re looking forward to our next big milestone of 1,000 locations.”

Ready to Invest in a Charleys franchise?

For in-depth details about the Charleys Philly Steaks franchise opportunity, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.

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