What is Charleys Philly Steaks Franchise?
Iconic Philly cheesesteak franchise is ready for national expansion
When Charley Shin opened the first Charleys Philly Steaks location in 1986 directly across from the Ohio State University campus, he had no idea that three decades later his brand would become the largest cheesesteak franchise in the world.
The reasons why Charley decided to take a risk and go into business for himself are the same reasons that so many entrepreneurs are joining our brand today – they fall in love with the food and they want to share that experience with their community.
“At the time, no one really knew what Philly cheesesteaks were – I just knew that I loved them and I believed they would be a hit,” Shin says. “Today, everyone knows what Philly cheesesteaks are and we have millions of people who love our food. It all really started with a dream that I had, and now that dream continues every time a new franchise owner comes on board. It’s such a rewarding experience to be able to help entrepreneurs do well for themselves – it makes their families stronger, their communities stronger, and that’s what this brand is all about.”
Today, Charleys Philly Steaks has more than 630 locations in more than 16 countries around the world.
We Deliver a Philly Cheesesteak Experience That Can’t Be Beat
Charleys Philly Steaks offers something completely unique in the QSR industry. We offer delicious, made-to-order food that is affordable without sacrificing quality. This is why, after more than 30 years in business, Charleys has grown to over 630 locations around the world.
And we’re still growing. In fact, while cheesesteaks and wings are two of the most popular food items, they are still vastly underrepresented in a landscape that is dominated by chicken, burgers, pizza and Mexican food. This means that there is ample opportunity for entrepreneurs to own a business that immediately stands out in their communities.
Our 30+ years of experience in franchising means that we have significant experience in helping our franchise owners select the perfect location. This is why we have developed several restaurant models to offer our franchise owners flexibility and versatility. Our business model can work in freestanding units with drive-thrus, end caps, in-line locations in strip malls, food courts in malls and airports, as well as non-traditional locations such as travel plazas, office complexes and co-branding opportunities in convenience and gas station locations. Our proven site selection process is the key ingredient in why we’re the largest cheesesteak franchise in the world.
“I tell our franchisees that the only thing they need to do is remember three words: make customers happy,” Shin says. “Customer service is the most important aspect of owning a restaurant – and if you deliver both good food and good service, they will come back.”
We’ve Added Wings & Third-Party Delivery to Drive Sales
To make Charleys Philly Steaks more of a destination, we’ve recently added wings to our menu. By keeping our menu limited to wings, cheesesteaks and fries, our business model is simple to operate and that makes us an easy brand for customers to connect with for lunch and dinner.
“Adding wings to our menu has been a key driver in same-store sales,” Shin says. “We want to broaden our appeal and increase customer frequency. It’s made us a much stronger brand as a result.”
Another key driver in same-store sales growth is adding third-party delivery to our restaurants. According to MediaPost, more than 44 million people are expected to use third-party delivery services in 2020, and that number is expected to grow to 53 million people by 2023. This new trend is here to stay, and Charleys Philly Steaks wants our franchise owners in on the action.
“We look at all the trends, and we know that more people are ordering food from their couches than ever before,” Shin says. “We live in a Netflix culture now, and we’re evolving to stay ahead of what the customer wants.”
You Don’t Need to Know to How to Make a Cheesesteak to Franchise With Us
In fact, the majority of our franchise owners came to us with zero experience in the restaurant industry before joining our franchise family. When you franchise with Charleys Philly Steaks, you will have the full support of the world’s largest cheesesteak franchise behind you, and we’ve developed a comprehensive training and support platform designed to help you master our business model from the moment you sign your franchise agreement.
Here is what we will help you with:
- Real estate and site selection
- Initial training
- Ongoing support, including performance coaching
- Marketing support
- Operational support
- Securing low food costs
- Ongoing business development
- And much, much more!
“Our only priority is to ensure that our franchisees are profitable,” Shin says. “We have developed a strong culture of support that helps our franchisees in every aspect of running their businesses, and we’re enormously proud of their achievements. We can’t wait to welcome more entrepreneurs into our franchise family as we continue to expand across the United States.”