QSR Magazine Highlights Expansion Plans as Charleys Philly Steaks Celebrates 35th Anniversary
Aggressive growth and digital initiatives are driving sales and garnering industry attention for Charleys Philly cheese steak franchises
March 17th marked the 35th Anniversary of Charleys Philly cheese steak franchises and the brand celebrated by announcing plans for 100 more locations in 2021. This expansion follows the opening of 30 locations and spiked sales with the addition of online ordering and loyalty programs in the previous year alone.
“In just a few short months the brand went from zero to over 250,000 loyalty members,” reported QSR Magazine. “In many stores, more than 25 percent of the business is now coming through digital channels.”
The new and advanced accessibility is welcoming more customers with incentives and rewards, which offers franchise partners a competitive advantage in the QSR market. Charleys’ full embrace of digital platforms is driving sales for franchise partners, and with the addition of new locations and an extended menu, profit potential is further increased.
According to the distinguished business source, Charleys’ rapid growth plans represent a refresh in the brand’s approach to enhancing the overall business and its valuable franchise investment opportunity.
“The marketing, IT, development, and operations teams have been extremely busy creating the Charleys of the future – and the results of that hard work are already showing,” says Brian Hipsher, Chief Marketing Officer.
Since 1986, Charleys Philly Steaks has served as the No. 1 Cheesesteak in the World. Over 30 years later, they’ve grown to more than 630 locations around the world. The Charleys franchising team brings three decades of leading industry knowledge to provide future franchisees with a developed training platform designed to help master a simple, yet proven business model.
“We see a lot of opportunities to grow our brand. We will reach a thousand locations very soon,” says Hipsher. “Everything we do is focused on making our guests happy and ensuring the success of our franchisees. Now, we have the data and systems to support our efforts to continually improve as we move into our next 35 years.”