Charleys Philly Steaks Concentrates On Core Products
Menu Innovation Produces Same-Store Sales Increase with Streamlined Menu
In a move to increase sales and streamline its menu, Charleys Philly Steaks has announced plans to put all its effort behind what has made the brand so iconic all these years – the classic Philly cheesesteak. Recently, Charleys Philly Steaks announced it will eliminate deli sandwiches from its menu and instead focus on its most popular item, the Philly cheesesteak, which is by far what keeps customers coming back again and again.
The result? Charleys Philly Steaks has reported that at 30 of its restaurants already offering the streamlined menu, there has been a 5% increase in same-store sales. There’s a reason why Charleys Philly Steaks has not only survived since it was founded in 1986, but thrived to become one of the most popular franchises in the restaurant industry, and that’s its commitment to the Philly cheesesteak. And this most recent menu change is a sign Charleys Philly Steaks is going back to its roots.
“Part of the uplift was focusing on our core cheesesteaks, but we also made it easier for guests to customize their cheesesteak with add-ons like bacon, jalapeños, extra cheese, etc.,” Jason Whitt, Director of Marketing for Charleys Philly Steaks, said in an interview with Nation’s Restaurant News. “And we also launched a new kids meal as part of the test.”
Why Continuous Innovation is Needed
In the past few years, no sector has been impacted as acutely as the restaurant industry. Labor shortages, the cost of goods, and supply chain challenges have made it all the more difficult to run a restaurant. But whereas other restaurants have either closed or experienced stunted growth, Charleys, on the other hand, has thrived, opening hundreds of new locations all across the U.S.
Part of that growth is Charleys Philly Steaks commitment to innovation. Realizing that its delicious Philly cheesesteak has made Charleys Philly Steaks what it is today, the restaurant recently launched its “Old School Cheesesteak” made with a double portion of seasoned steak and sauteed onions on a toasted roll with Cheeze Whiz, all for only $7.79.
“Everything we do is focused on making our guests happy and ensuring the success of our franchisee,” says Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks. “We have the data and systems to support our efforts and keep continually improving. It’s an incredible opportunity to enhance and develop these unique brands during what will be an amazing time of growth and transformation.”
Kid’s Menus Can Add Sales to Your Franchise
All parents know: if your kids are happy, you’re happy, which is why Charleys Philly Steaks has invested so much time and resources into making one of the best kids menus around. Recently, Charleys Philly Steaks rolled out a system wide kids menu that includes smaller sized “Lil’ Cali Cheesesteak” options with steak or chicken tenders, as well as a chicken finger meal with small fries, a kid’s drink, and two Oreo cookies for dessert. At Charleys Philly Steaks and Wings, kids can get a four-piece boneless wing meal with fries, drink, and a choice of an ice cream cone or two Oreos.
For franchise owners, it’s so important to have a fun and delicious kid’s menu offering, which can also seriously drive sales. For starters, industry studies show when families go out to eat, kid preferences are the number one driver for picking a restaurant. What’s more, when kids under 13 are present, the average party check increases by 82%! But parents don’t just want to make their kids eat the same old tired meals, they want their kids to eat new, exciting, healthy, and delicious foods. Which is where Charleys Philly Steaks steps in.
Continued Franchise Support Helps Franchisees Excel
Charleys Philly Steaks has its franchise owners back, not just by constantly innovating its one-of-a-kind menu. The franchise system is also renowned in the QSR industry for offering one of the most robust and comprehensive support and training platforms in the market, covering everything and anything from marketing, real estate, business coaching, ongoing support, and much more.
From day one, Charleys Philly Steaks is there to help with all aspects in becoming a franchise owner. Our team helps you find the perfect site location that will generate the most traffic, and also guide you through the real estate process. Franchise owners then come in for three weeks of in-person training to master our business model, including preparing menu offerings, managing inventory, using our POS system, interacting with customers, hiring and retaining a team. We also provide you with a strategic marketing plan that is guaranteed to reach customers in your community. And that’s not to mention our loyalty program, which has significantly increased in recent years and drives recurring revenue. Once you’re up and running, Charleys Philly Steaks is still invested in your continued growth, with ongoing marketing support and professional development, and as always, only just a call away!
“Our only priority is to ensure that our franchisees are profitable,” Charley Shin, CEO and Founder of Charleys Philly Steaks, says. “We have developed a strong culture of support that helps our franchisees in every aspect of running their businesses, and we’re enormously proud of their achievements. We can’t wait to welcome more entrepreneurs into our franchise family as we continue to expand across the United States. Our team exists to help our franchisees become successful in business, and we want to help as many entrepreneurs as we can. This brand has never been more successful than it is today, and we’ve never been more excited about the future.”
Own a Charleys Cheese Steak Franchise Today!
Why wait? The opportunity at Charleys Philly Steaks has never been brighter, making now the best time to start your path to becoming a franchise owner! To learn more, visit our research pages here or make a request for more information!