Why Charleys Philly Steaks Franchise is a Wise Choice for Multi-Unit Operators
A beloved product, loyal customer following, and a growing popularity for the cheesesteak makes Charleys a best-bet investment
If you’re a multi-unit owner looking to diversify your portfolio in the food industry, you’ve probably noticed that the majority of markets are oversaturated with burgers, pizza and chicken. You need to invest in a food that is not frequently available and continues to grow in popularity: the cheesesteak.
This is where Charleys Philly Steaks outshines the competition. As the No. 1 cheesesteak franchise in the world, Charleys has served up fast, fresh affordable cheesesteaks and loaded french fries for more than 30 years. Now, with the addition of wings to our menu, multi-unit owners who join our cheese steak franchise are able to stand out in the communities they operate in by offering popular food items that do not compete with the typical chicken, burger and pizza concepts.
During these uncertain times, Americans are placing even more value on a differentiated service offering that makes them feel good — and what brings more comfort than cheesesteak and wings? Moreover, with more than 600 locations worldwide, Charleys has continued to grow by providing an unmatched customer service experience in the QSR industry.
“I tell our franchisees that the only thing they need to do is remember three words: make customers happy,” says Charley Shin, CEO and founder of Charleys Philly Steaks. “Customer service is the most important aspect of owning a restaurant and if you deliver both good food and good service, they will come back.”
From the moment you sign your franchise agreement, you will quickly come to see that owning a Charleys Philly Steaks is a win for our customers, franchise owners and landlords who want to add a versatile business to their commercial properties and strip centers.
An authentic cheesesteak experience is hard to come by
Americans love cheesesteaks. Eating at Charleys Philly Steaks is an unforgettable experience every time. When a customer walks through our door they are greeted warmly, take in our clean, chic new restaurant design and make their way to the order counter. Once a customer has decided on an item from our simple menu, our tasty food is cooked to order using only high-quality ingredients right in front of them. The sizzle of our 100% USDA choice steak on the grill and the delicious smell that wafts through the air is unmatched. Our loyal customers know it, which is why they continue to come back for more.
And the industry continues to take notice. Entrepreneur Magazine has not only included us on its prestigious “Franchise 500” list of the top franchise opportunities for 2020, but the respected industry publication has also included Charleys on its “Top Food Franchises” list. Additionally, QSR Magazine named us to its “10 Best Franchise Deals for 2020.”
The inclusion of our growing cheesesteak franchise on all of these respected lists is a true testament to our brand’s strength as a franchise opportunity.
“Our goal is to reach 3,000 stores in the coming years,” Shin says. “About 70% of our growth comes from our existing franchisees reinvesting in the brand, which is extremely positive. We exist to help our franchisees become successful in business, and we want to help as many entrepreneurs as we can. This brand has never been more successful than it is today, and we’ve never been more excited about the future.”