Franchise Marketing With Charleys Philly Steaks Franchise 

What is Franchise Marketing?

Consumers aren’t going to buy your products or use your services if they don’t know it exists. That’s why businesses have used just about every tool in the toolbox to get the word out about their products/services: targeted marketing tactics, digital ads, radio advertising, public relations, SEO campaigns – just to name a few. In sum, all these efforts to raise brand awareness fall under the umbrella of what we call in the industry “franchise marketing.”

Whereas independent businesses have to forge this path from scratch – and on their own – franchise marketing holds incredible benefits. With the franchise system, many of these key branding elements have already been established. Indeed, one of the many benefits of buying into a franchise is an already existing loyal customer base that knows the brand’s values and culture. Franchise marketing works across all locations to help boost profit potential and growth, including commercials, blog posts, content marketing, email campaigns, and more.

In a world where consumers are bombarded with advertising everyday, franchise marketing efforts are now more important and targeted than ever. With the advent of the internet and social media, it’s now possible to reach your exact targeted audience in ways never before possible. Case in point: social media sites like Facebook allow businesses to directly interact with consumers and post exciting content in a fast-moving environment. That’s why franchise marketing is one of the most effective strategies to boost profits and growth.

How Can Franchise Marketing Help Grow Your Business

Put simply: effective franchise marketing means more consumers become aware of your brand. More customers means more profits, and, of course, more growth. That’s why all successful businesses invest a substantial amount into the effort. According to a study by Gartner, an IT research and consultancy company, businesses are now spending upwards of 9.5% of their annual revenue on marketing.

For franchise owners opening their own business, an effective marketing strategy can be the difference between staying afloat and being able to grow and become a multi-unit franchisee. A recent Forbes magazine article entitled “Marketing Matters Now More Than Ever” said that misguided and ineffective marketing tactics “have caused waste, missed opportunities, and failure for many businesses.”

“Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before,” Forbes wrote. “The world is awash in innovative products, services, technologies, solutions, business models, etc. today. Innovation alone cannot sustain a company; it must be paired with marketing.”

Traditional Marketing

Traditional marketing, in its most simple definition, is any marketing tactic that predates the digital age. Think newspaper and print ads, radio spots, advertisements in the mail, TV commercials – just to name a few. While digital marketing has definitely changed the game when it comes to advertising, the continued importance of traditional marketing cannot be understated. People still watch TV, read the newspaper, and listen to the radio, and it’s imperative to keep a strong presence on these mediums. According to a study in Oberlo, traditional marketing still accounts for the majority of all advertising efforts.

Digital Marketing

But of course, with Americans online at unprecedented rates – six and a half hours per day! – digital marketing is more important than ever, with the potential to reach literally billions of potential consumers at a substantially low cost. But, as stated above, with so many businesses vying for people’s attention, digital marketing campaigns may take time to see dividends. That’s why franchise marketing gives business owners the upper hand with an already established brand awareness and strategies in place that have proven to reach the right audience.

Digital marketing typically appears on electronic devices, such as phones, tablets and computers. The content, however, can take an incredible number of forms: display ads, online videos, SEO, social media posts, web-based advertising, pay-per-click marketing – and much, much more. Effective digital marketing makes it easy for a brand to grow their reach at a low cost with trackable results, with digital marketing software these days offering built-in metrics.

Social Media Marketing

A big part of digital marketing is advertising efforts on social media, such as Facebook, Twitter, Instagram, as well as LinkedIn and YouTube, just to name a few. With social media marketing, you can easily bring attention to your business and its product/services, all the while building a personality and voice behind your brand. One of the most unique aspects about social media marketing is a direct engagement with consumers. If done right, social media marketing has proven to drive traffic and increase brand awareness in the markets you serve. And it’s incredibly low-cost compared to other forms of marketing, because it’s typically free to sign up and post on most sites.

Learn More about How Charleys Supports Franchisees!

As one of the most popular restaurant franchises in the world, Charleys Philly Steaks has developed a robust and comprehensive franchise marketing strategy that’s proven to work. It’s just one of the many reasons why Charleys Philly Steaks is experiencing unprecedented growth as it approaches 1,000 franchise locations across the globe. When you invest in Charleys Philly Steaks, one of the many advantages you receive is a targeted, effective franchise marketing strategy that sets you up for growth. To learn more, visit our research pages here or make a request for more information here.