Inside The Non-Traditional Franchise Model: Malls, Airports, And Beyond
Bringing Charleys To Where Customers Already Are
When people think about a typical franchise model, they often picture a traditional restaurant with a storefront, dining room, and dedicated parking lot. While that format works well for many concepts, Charleys Philly Steaks has spent decades proving there are even more ways to bring a crave-worthy brand to customers. Our non-traditional franchise opportunities allow entrepreneurs to explore high-traffic environments where guests are already spending time, traveling, shopping, working, and gathering.
From airports and college campuses to convenience stores, casinos, travel plazas, and big box retailers like Walmart, Charleys has built a national presence in a variety of unique spaces. These locations create opportunities to connect with different audiences throughout the day, whether someone is grabbing a quick meal between flights, stopping during a road trip, or looking for a familiar favorite while shopping. By bringing our signature cheesesteaks, wings, fries, and Real Fruit Lemonades into these diverse settings, we give franchisees more opportunities to connect with customers and build a Charleys presence in markets across the country.
The Flexibility Of the Charleys Non-Traditional Franchise Model
A franchise model built around flexibility gives entrepreneurs more ways to approach restaurant ownership. Rather than being limited to one type of location, Charleys franchisees can explore opportunities in spaces that can capture different guests throughout the day. Non-traditional formats can offer a smaller operational footprint and lower costs compared to traditional restaurants, which create additional flexibility when evaluating development opportunities. This adaptability allows franchisees to bring the Charleys brand into a variety of environments while providing a restaurant experience that fits the needs of each location.
Non-traditional locations can also create opportunities to bring Charleys into markets that may not support a traditional standalone restaurant. This format allows franchisees to take advantage of established environments with built-in customer activity while expanding the ways guests can interact with the brand. Whether serving travelers on the go, students between classes, or shoppers during their day, Charleys’ flexible approach gives entrepreneurs more options when deciding where to grow.
Explore The Possibilities With Charleys
The right location can make a major difference when building a restaurant business. With Charleys, franchisees have the opportunity to explore a variety of non-traditional spaces while partnering with a brand that has experience adapting to different markets and environments. Our team provides real estate guidance throughout the development process, helping franchisees evaluate opportunities and make informed decisions about where to establish their restaurant. Combined with initial training and ongoing resources, Charleys gives each owner the support needed to move forward with confidence at every stage of ownership.
Ready to learn more about bringing Charleys to your market? Our franchise research pages provide more insight into investment details, startup costs, training, support, and our various franchise models. When you’re ready to learn more about available opportunities, complete our online inquiry form to connect with our franchise development team and start exploring where a Charleys location could make a local impact.
