Charleys Philly Steaks Franchise Opens First Walmart Location
Iconic cheesesteak franchise opens first of 100 planned restaurants with the retail giant
What better way to expand and grow a business than open hundreds of locations inside America’s busiest big box retailer? Well, that’s exactly the plan at Charleys Philly Steaks Franchise, which just celebrated the recent opening of one of many planned locations in Walmart.
In November, Charleys Philly Steaks opened inside a Walmart in Hoover, Alabama. The store’s opening is just the latest in a landmark deal with Walmart that will bring hundreds of new locations to the powerhouse mega-store. Charleys Philly Steaks celebrated the first opening of a shop inside Walmart this fall, located in Columbus, Ohio.
“We are excited about this opportunity to partner with Walmart, and also to bring smiles to our guests with an updated and whimsical environment,” says Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks. “Guests can take a selfie with a giant grill spatula, which may be the world’s largest, or be mesmerized by our giant doodle wall. It’s all about having a little fun and taking a break from the hustle and bustle of a busy day.”
Charleys Philly Steaks has become one of America’s favorite sandwich shops since 1986, and more than 30 years later, the company now boasts more than 630 locations in the U.S. and around the world. In the world of classic Philly cheesesteaks, there simply is no competitor that comes close. For years, the company’s success has hinged on serving quality 100% USDA choice steak, a simple but accessible menu and consistent quality service.
And Charleys Philly Steaks isn’t putting the brakes on. Instead, the sandwich shop has aggressive growth goals, evidenced by the plans to expand into big box retailers. Last year alone, Charleys Philly Steaks signed a groundbreaking deal with the mega-giant Walmart that will result in hundreds of new locations across the country. As a result, the franchise is ready for new entrepreneurs who want to run their own business, as well as existing franchisees that see the incredible potential for growth.
“We’ve been growing at about 60 stores a year for the past several years, and about 70% of our growth comes from our existing franchisees reinvesting in the brand – which is extremely positive, “says Charley Shin, CEO, and founder of Charleys Philly Steaks. “We exist to help our franchisees become successful in business, and we want to help as many entrepreneurs as we can. This brand has never been more successful than it is today, and we’ve never been more excited about the future.”
“One of the best ways entrepreneurs investigating a franchise opportunity can gauge if the brand is worth the investment is to look at how many existing franchise owners are reinvesting,” Shin says. “We’re proud to say that more than half of our growth comes from franchise owners reinvesting in new locations. This means that we’re doing something right, and we honor their commitment to us by providing them with the resources they need to thrive in business.”
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